Informed decisions through understanding your users
Enhance usability, maximise conversions, increase revenue
User Experience (UX) is an integral part of good design. Whether it be a website or app, if the needs of the user are not properly considered the UX will suffer, resulting in poor conversion rates.
As a digital UX design agency our thorough UX process begins with a strong focus on the user and their mindset as they interact with your website or app. We then conduct in-depth analysis that together provide the foundations of our design process.
Prototyping, testing and an iterative design process ensures usability is always at the forefront. The end result - an experience that engages the user, ultimately generating more sales, more enquires, more conversions.
UX at a glance
Through workshops, analysis, and questionnaires we glean a thorough understanding of your users, allowing educated design decisions to drive growth.
We build prototypes to demonstrate core functionality and user flows. This allows for more robust testing pre-production.
Using a range of analytical tools we observe user behaviour through A/B testing, heat mapping and conversion tracking.
Incorporating user research and analysis we produce detailed usability audits that provide actionable steps to enhance user experience.
Our Design Process
As the project gets underway we begin working closely with you, delving deeper into your business and website users through various research methods. In understanding both the wider business objectives and your customers, their motivations and what they're hoping to get out of your website we can begin planning effectively for the design phase.
Working from a finalised sitemap we begin exploring the key areas of the website through prototypes, wireframes and low fidelity visuals. We ensure key areas of the website are tailored to your user’s needs, allowing them to efficiently fulfil their tasks. Through a collaborative design process, a working prototype and series of finalised page layouts and design assets are produced.
As this phase gets underway we take time to consider which areas of the website build should be prioritised. By doing this we ensure time consuming tasks such as content population can get underway swiftly, which in turn advances the launch date. Following a stringent testing and review cycle the website is prepared for launch.
Analysing and interpreting website data is a big part of what we do. As part of of UX service, and through various analytical tools we observe and monitor the user behaviour on your website so we can suggest tangible changes. Ultimately these changes will help drive more traffic, improve usability and optimise conversions.
Using the data collected and interpreted through analysis, as part of of UX service we set to work implementing change. Whether it’s improving the usability of your website’s forms, trialling variations in content or simplifying otherwise complex processes we iterate through analysis, design and implementation to continually improve your website.