Historically the perception of St. Michael's Hospice was that it cared predominantly for the elderly despite a lot of their work being centred around younger patients and their families in time of need.
St. Michael's Hospice were keen to change public perception of the charity and increase support and donations from a wider pool to fulfil its core objective of being self-supporting and fully staffed.
With the support of a new website the aim was for St Michael's Hospice to both achieve their goals and become the 'go-to' charity for the local community.