Kopa

Fitness For All The Family

Kopa logo
Brand image - Kopa logo on sign on side of bricked building

Sport Unites People

Kopa is a physical activity centre that combines fitness classes and gym sessions for the whole family. Steering away from an ever-growing 24/7 gym culture Kopa bring something new to the leisure market.

Open Kopa promotional brochure

Brief

To coincide with the opening of their first activity centre Kopa needed a brand that would connect with a family demographic.

The new brand identity would need to be received as welcoming and inclusive. It was also key that the logo portrayed fitness and physical activity.

Outcome

The Kopa logo instantly conveys an approachable fitness and leisure brand. The pastel shades, curves and motif that symbolises progress all combine to good effect.

Skills Utilised

  • Branding

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Pop-up exhibition banner showing Kopa branding

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