The client
FitPuls is a free-to-use fitness, nutrition and well-being app due to launch overseas. Users can create a range of plans to help them sustain peak physical and mental health.
Brief
Working in conjunction with the app founder and development team a brand name and identity that would resonate with the target demographic was needed.
The new brand would need to communicate vitality, fitness and progress whilst appealing to both regular gym-goers and those new to health and fitness.
Outcome
The brand FitPuls emerged through considered use of colour, font selection and imagery. The logo merges the first letters of both syllables into an icon that represents a pulse.
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