Challenger Lighting

Excellence in Lighting

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Challenger Lighting logo
Challenger brand image - contemporary shoe shop with tiled floor and down-lighters

A Trusted Partner

Challenger Lighting are a commercial lighting installation and maintenance provider operating throughout the UK and Europe working with clients such as Disney, Specsavers and Next.

Five mobile devices laid out on surface displaying designed screens from the Challenger Lighting website


Challenger Lighting felt their previous website was confusing for its users, and the abundance of text was not effective in efficiently communicating their core services and information.

But the main reason for Challenger Lighting commissioning a new website was to help the business expand into new sectors.

The new website needed to communicate trust and look sleek, and from a sales perspective drive an increase in leads.


With a strong focus on User Experience (UX) the new website was designed for and structured around the key sectors Challenger Lighting were looking to reach.

Subtle animation to aid usability and brand refinement that included a bespoke animated icon set added the gloss to Challenger Lighting's new website.

Skills Utilised

  • Branding
  • Copywriting
  • Illustration
  • Motion & Animation
  • UX & Design
  • WordPress Development
Multiple tablet devices in an angled grid displaying various designed pages of the Challenger Lighting website

Animated icon set

To increase engagement and extend the brand we produced a bespoke animated icon set for Challenger Lighting. The icons appeared in various places across the site but were built to be re-used for future campaigns.

Brand Development

As part of the project we refined the Challenger logo, simplifying and cleaning up the graphic and applying an updated colour palette. The work undertaken was purposely subtle as the brand needed to remain instantly recognisable.

Challenger brand image - contemporary corporate setting - chairs around table with lighting above

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