Challenger Lighting
Challenger Lighting are a commercial lighting installation and maintenance provider operating throughout the UK and Europe working with clients such as Disney, Specsavers and Next.
Challenger Lighting felt their previous website was confusing for its users, and the abundance of text was not effective in efficiently communicating their core services and information.
But the main reason for Challenger Lighting commissioning a new website was to help the business expand into new sectors.
The new website needed to communicate trust and look sleek, and from a sales perspective drive an increase in leads.
As part of the project we refined the Challenger logo, simplifying and cleaning up the graphic and applying an updated colour palette. The work undertaken was purposely subtle as the brand needed to remain instantly recognisable.
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