Central Lofts

Excellence in realising stunning spaces

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Central Lofts logo
Contemporary London loft conversion, two velux windows on sloping ceiling, bed foreground with yellow throw

the client

Through a commitment to excellence and superior build quality Central Lofts are experts in every aspect of transforming loft spaces, and have been creating dream living spaces for their clients for over thirty years.

A series of mobile devices showing various pages from the brand new Central Lofts website design

Brief

Having established a foothold on the competitive London loft conversion sector Central Lofts approached us for a re-brand to elevate the company to the next level.

The updated branding would need to represent experience, quality workmanship and expert knowledge within the industry. In addition, new ancillary services were to be introduced as part of our client's broader plan to begin offering a more complete home renovation service.

The brand would need to be extended throughout all printed literature, and a new website was required to promote services, showcase completed projects and help establish brand positioning.

Outcome

Through discovery workshops, consultation and competitor research Central Loft's brand strategy was developed, ensuring a clear vision was in place from the outset.

With the brand identity phase underway colour schemes, typeface selection, imagery and logo concepts were explored, refined and finalised.

With a strong brand identity in place the new branding was then applied to a range of printed literature including brochures, van graphics, stationery and exhibition graphics. A new high-end website along with custom 3D animations were also designed to further extend the updated brand.

Skills Utilised

  • 3D Renders
  • Branding
  • Copywriting
  • Motion & Animation
  • UX & Design
  • WordPress Development
Central Lofts project page displayed on a desktop screen

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Branding

A premium-feel colour palette which included dark blue, gold and ivory was selected to ensure Central Lofts' high-end service was reflected through the brand.

Collection of Central Lofts-branded assets including brochure, letterhead, stickers, pens and business cards

Motion

To help illustrate the various loft types in a more engaging way we produced a series of animated 3D models for our client.

Stunning bathroom within new loft conversion, pink tiles, dark blue walls and floating vanity unit and mirror

“Upturn in Conversions”

We have worked with Chris and Andy for some years now and we've always been delighted with the level of service and expertise delivered. The latest iteration of our website has been very well received and we've already seen an upturn in conversions.

R Steponaitis, Central Lofts

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