Central Lofts

London's leading loft conversion experts

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Central Lofts logo
Central Lofts brand image - beautiful loft conversion interior


Through a commitment to excellence and superior build quality Central Lofts have been creating dream living spaces for their clients for over 30 years.

Having established a foothold on the competitive London loft conversion sector Central Lofts approached us for a re-brand to elevate the company to the next level.

The updated branding would need to represent experience, quality workmanship and expert knowledge within the industry. In addition, new ancillary services were to be introduced as part of our client's broader plan to begin offering a more complete home renovation service.

The brand would need to be extended throughout all printed literature, and a new website was required to promote services, showcase completed projects and help establish brand positioning.


Through discovery workshops, consultation and competitor research Central Loft's brand strategy was developed, ensuring a clear vision was in place from the outset.

With the brand identity phase underway colour schemes, typeface selection, imagery and logo concepts were explored, refined and finalised.

With a strong brand identity in place the new branding was then applied to a range of printed literature including brochures, van graphics, stationery and exhibition graphics. A new website was also designed to further extend the updated brand.

Skills Utilised

  • 3D Renders
  • Branding
  • Copywriting
  • Motion & Animation
  • UX & Design
  • WordPress Development
A sketch pad on a desk showing sketched logo concepts
The C-shaped emblem of the Central Lofts logo displayed on a clear background
A stack of Central Lofts branded business cards with a single card propped against stack
A branded Central Lofts brochure opened up displaying information
Pop-up banner promoting Central Lofts services
A selection of branded literature including business cards, compliment slips and letterheads
A van wrapped in a Central Lofts-branded design
Mobile device sat at an angle featuring the Central Lofts website homepage
Desktop display in elegant setting, featuring the Projects page of the Central Lofts website
Desktop display presenting newly designed Central Lofts website homepage

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