BTP logo
BTP brand image - three superheroes standing in front of light purple cityscape

The client

BTP are an established IT support and service provider in Hampshire offering IT services, in a competitive local market, head and shoulders above their competitors.

Five mobile devices previewing various screens of the new website viewed overhead and at angle

Brief

Over recent years BTP had worked alongside a number of local web and marketing agencies on their website. Whilst previous iterations had varying success levels BTP’s broader vision for both the website and brand had never quite materialised.

Outcome

The new website is eye-catching, engaging, interactive and expandable. The previous abundance of IT services has been streamlined, and excess content has been culled.

The ‘IT Superheroes’ theme has been embraced and extended through typography, animation and short sequences to help support BTP’s brand story.

Skills Utilised

  • Illustration
  • Motion & Animation
  • SEO
  • UX & Design
  • WordPress Development
BTP website contact page shown on tablet device
BTP website design Services page previewed on a laptop

Branded icon set

New icons to be used primarily on the website were produced to extend BTP’s existing set.

  • Purple BTP line icon 1 with yellow detail
  • Purple BTP line icon 2 with yellow detail
  • Purple BTP line icon 3 with yellow detail
  • Purple BTP line icon 4 with yellow detail
  • Purple BTP line icon 5 with yellow detail
  • Purple BTP line icon 6 with yellow detail
  • Purple BTP line icon 7 with yellow detail
  • Purple BTP line icon 8 with yellow detail
  • Purple BTP line icon 9 with yellow detail

Motion

The superhero concept was taken to the next level through motion, including the animation of BTP’s brand characters. Previously cardboard cutouts, the superheroes were brought to life.

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