Arc Hairdressing logo
Brand image - beautiful woman with great hair, greyscale

Customers First

Arc Hairdressing are an established hairdressers serving a loyal client base from their salon in Basingstoke town centre.

Two mobile devices showing the Arc Hairdressing Services and Contact pages

Brief

Arc Hairdressing had an existing website that was designed by ourselves over a decade ago.

The website had served a good purpose over the years, but with new local salons establishing themselves Arc was facing increasing competition and was losing ground with their online presence, particulary on the SEO-front.

Outcome

We delivered a brand new website for Arc Hairdressing that was structured to grow in both search engine prominence and depth of content.

The new website is sleek and user-friendly to appeal to two key demographics. And the vibrant branding works harmoniously with striking black and white photography.

A strategy was developed to attract new, long-standing clients from both search and social platforms, with the website playing a key role in connecting the channels.

Skills Utilised

  • Motion & Animation
  • UX & Design
  • WordPress Development
iPad showing some reviews of Arc's service
Arc Hairdressing website homepage displayed on a monitor

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