The Toy Store Casestudy

The Toy Store website shown on a tablet and mobile The Toy Store website shown on a tablet The Toy Store ecommerce website shown on desktop The Toy Store website shown on mobile The Toy Store ecommerce website shown on mobile

The Toy Store

Responsive Website Design, Build, WordPress & Magento Integration

Project Overview

Sector Retail Location Global Duration 16 weeks Completed 12th Sep 2015

The Brief

We were approached by Popped, a London-based agency who specialise in mobile apps and games, to collaborate on this very exciting project.

The task in hand was to provide a web 'experience' in the form of a brand new website for The Toy Store, a very well known UAE-based toy shop who are launching their first flagship store in the UK; Oxford Street, London.

The Toy Store set themselves apart by striving to create a magical in-store experience and expected nothing less from their website. The website needed to offer a seamless experience througout, integrate with Microsoft Dynamics NAV, a global enterprise resource planning (ERP) solution as well as pulling through discounts and rewards which can be earned through completing levels within the game app.

We were tasked on this project with planning, research, wireframes, creative design and build. Advanced Magento development was undertaken by one of our specialist partners. The project management and game app was handled by Popped.

The Outcome

With the huge task ahead of us, we started with the immense research and planning stage. This included extensive research into the toy industry, competitor analysis, identifying core objectives, exploring integrations between platforms, sitemapping and finally producing considered wireframes.

The main focus of development during the early phases was how we would align rich content with the limited CMS of the Magento-driven ecommerce platform we'd be using. The soloution was to integrate WordPress and Magento into a single site and allowing the two platforms to share content such as the navigation, static blocks, basket and the newsletter sign-up functionality. This approach would allow the best of both worlds and offer no compromise in user experience or content management.

Alongside our internal WordPress development our specialist Magento partner helped assist with some of the more advanced shop functionality. This included developing a bespoke rewards scheme to sync up with an in-store rewards card, the syncronisation of tens of thousands of products with Microsoft Dynamics NAV, the import of customer accounts and customisation of a number of core templates.

The result is a beautifully designed web 'experience' that seamlessly integrates two of the top platforms on the market, which will elevate The Toy Store's position amongst it's competitors both in the UAE and here in the UK.

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