Superreel Casestudy


Brand refresh, new website and SEO for a local video production company

Project Overview

  • Sector Media
  • Location Basingstoke, Hampshire
  • Duration 3 months
  • Completed Feb 2019

The Brief

SuperReel Productions was founded in 2012 by award winning editor Julian Arriens. Superreel aims to benefit businesses through producing high quality video that drives sales, training and promotional strategies.

We were approached by SuperReel back in 2019 to produce a brand new website that would better promote their services and value proposition.

In addition, SuperReel had suffered a drop in SERP (search engine results position) since their relocation to Hampshire. Improving their SEO, allowing them to compete locally was also a key goal or the project.

The Outcome

We worked closely with Julian and Christine in structuring a relatively simple and uncluttered website. Clear call-to-actions allowed users to efficiently explore SuperReel's services before guiding them effortlessly towards making contact. Prominence was given to the showreel which served users the pick of SuperRee's recent videos.

A brand refresh was also undertaken alongside the website redesign. The previous logo was adapted and refined in producing a simple but recognisable new identity and colour scheme.

SuerReel now proudly occupies the envious top spot on Google for its primary search term 'Video Production Company Hampshire'. Since the new website launched SuperReel has seen a significant increase in website traffic, increased engagement and a x% increase in enquiries.

Superreel Desktop View
Superreel Mobile View
Superreel Alt description for style 11
Superreel Business Cards

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