Sector Retail Location Basingstoke, Hampshire Duration 4 months Completed 28th Jul 2017
Stickerscape are a local company that make gorgeous, high quality wall stickers for children. The previous website had served it's purpose and aside from looking a little dated it wasn't maximising Stickerscape's online sales poential
We were approached by Stickerscape and briefed to provide a brand refresh as well as deliver a new fully responsive website, incorporating the hundreds of products Stickerscape were already selling.
The new WordPress-driven WooCommerce website was launched at the end of July 2017 and has been a resounding success. The bespoke theme design which extends the new branding is fully responsive, fast-loading and user-friendly, and the technical development under the hood has help provide a far richer experience for Stickerscape's customers.
Since launch the new website has seen a huge increase in traffic and conversions, which in turn has resulted in over a 300% upturn in revenue.
Integration into the market-leading ecommerce platform Woocommerce, including product import and on-site payment integration.
The bespoke navigation allowed the user to shop by theme, character or colour and included a dynamic mega menu. Further development included featured testimonials, Facebook discounting, automated email follow-ups, zoom image functionality, gift vouchers and integration of a more powerful advanced search.
Working with the client we helped populate an importer CSV containing all the necessary data to fully populate the site with products, categories and images.
Fully responsive and compatible with all modern devices, whether hand-held, desktop or anything in between. All images are high-res, optimised and fast-loading to ensure an undisrupted user experience.
To promote the human side of Stickerscape and encourage customers to engage, the likes of real rooms, tips & tricks, a blog and video application guides were added to the site and then featured on the homepage.
All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.
Whilst Stickerscape's previous website performed well on the SEO-front it was imperative this was retained post-launch for the new website. A combination of fast-loading, cleanly-written code, speed optimisation, 301 redirects, installation of the Yoast SEO plugin and delivery of a logical site structure resulted in a significant increase in traffic via search engines for a far wider range of target search terms.
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