Paul Jennings Fitness Casestudy
- Sector Sports & Lifestyle
- Location Bracknell, Berkshire
- Duration 6 weeks
- Completed 16th Dec 2014
The project aim was to launch a logo, brand, website and stationery for Paul Jennings fitness as a start-up business. The brand would need to target a female demographic without ruling out the opportunity for male clients in the future. The appearance to be kept clean, minimal and simplistic. The website would be a portfolio-based site with further information about the services provided. Appealing to a young professional audience with a personal service and the flexibility of training in their own home.
An eye-catching easily recognisable identity with a carefully considered colour scheme, typography and the application of these elements throughout all material. A versatile icon applied throughout both the web and printed literature. Created with a minimal colour pallet the website is in keeping with the brand styling and genre of the company. Clear CTAs prompting visitors to get in touch, alongside photography that relates to the target market. Overall a successful design with a fully responsive website, beautiful printed literature and unforgettable branding.