MyLeafex Casestudy
Project Overview
- Sector Pharmaceuticals
- Location London
- Duration 6 months
- Completed Dec 2019
The Brief
MyLeafex are a start-up brand based in London, selling quality CBD products in a fast-growing global marketplace. From vapes to CBD oil MyLeafex offer consumers a varied range of CBD-infused goods, manufactured in the US and sold worldwide.
We were approached by MyLeafex to create a brand for their new company, and to produce a range of digital and printed promotional literature. The brand needed to stand out in an ever-growing space.
The Outcome
A distinctive, vibrant logo was developed out of a desire to step away from the traditional green, organic messaging conveyed by many rival brands. A colour palette was chosen to represent the core product ranges, and an accompanying strap-line was then introduced to support the logo.
The new brand identity was then sensitively applied to a range of digital and printed media, including packaging, signage, clothing, posters and ecommerce website.
User Flows: In conjunction with the information arcitecture user flows were developed to define and illustrate key user goals.
Like what we've done for myleafex?
Get in touch
Contact UsWe've earned a top reputation in 10 years
