Intersteels Casestudy
Project Overview
- Sector Construction
- Location Kent
- Duration 3 months
- Completed Nov 2019
The Brief
InterSteels Ltd is an established Kent-based business specialising in steel fabrication and supply. InterSteels has been in the industry for over thirty years and are considered one of London and the South-East’s leading steel fabricators.
An established brand had been developed over the years, but the website was in need of an overhaul.
The Outcome
After gleaning a thorough insight into Intersteels core target market we produced a clean, engaging website with a strong focus on usability.
It was important the new website communicated with main contractors, so in addition to outlining the core services attention was given to validating messaging through selectively places case studies, testimonials and accreditations.



User Flows: In conjunction with the information arcitecture user flows were developed to define and illustrate key user goals.


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