- Sector Law
- Location Nationwide
- Duration 6 months
- Completed Jul 2019
FOIL is the representative voice of the insurance lawyer community; a national body that through lobbying, education and networking promotes a more transparent claims environment.
FOIL has a large membership base of lawyers, partners and insurers, that through the website have access to a wealth of gated content surrounding latest legislation, news and events within the industry.
FOIL's previous website had served them for nearly eight years. However, motivated by evident usability frustrations and evolving business objectives FOIL realised it was time for change, and so commissioned CobwebMedia to undertake a full UX design process and deliver a new website that would focus on the needs of their users.
The initial phase of our UX design process focused heavily on FOIL's users and what they wanted from the website. Considerable user research was undertaken to identify various user groups and how their needs differed. Analysis of stats, stakeholder interviews and member surveys were conducted in order to glean a thorough understanding of both FOIL's users and the views of it's stakeholders.
Wireframes were then produced alongside a functioning, low fidelity prototype to help demonstrate core functionality. After various iterations, the wireframes were then developed into a series of high fidelity visuals, which were then handed over to development for implementation.
The new website is a real success story. Clean, organised, easily navigable - a much improved user experience all round. Since launch there has been a huge upturn in both traffic and engagement.
The stats that matter
We spend time understanding your users. Why? Because it gets results.