Edale Casestudy


Responsive WordPress website for global printer manufacturer and tech company

Project Overview

Sector Design & Manufacture Location Portsmouth, Hampshire Duration 6 months Completed 1st Sep 2017

The Brief

Edale Limited had a requirement to replace their existing website with one that was easier to manage, more focused on driving sales, scalable and from a brand perspective would better communicate with their target market.

Edale are a leading supplier in their field and require a web presence to match. It was important the website was on-brand and the user experience was thoroughly considered.

The Outcome

A visually stunning, fully responsive scalable website was delivered to Edale. The user experience drove key design decisions, allowing the user to explore supporting content such as case studies and news whilst never being far from core content and primary calls to action.

The ability for news business leads who were not familiar with Edale's range to filter down machines by application, print-run and speed was key in delivery a focused user journey that would generate more leads.

In the short time since launch Edale's new website has already proved a real asset for this innovative global company.

Speed Optimisation

All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.

Mobile device tilted displaying the  website homepage
Desktop view of the  WordPress website

Custom image & video banner

A bespoke banner was created for Edale to allow both video and image content. Cue points detect the end of the video and in turn trigger the next slide. Various video formats and sizes were output to ensure fast loading and consistency across all devices.

Precise machine filtering

Filtering was set up site-wide to allow the user to find compatible machines based on filters such as application, print-run and speed.

Ipad featuring the  website partially in view
Two mobile devices showing different pages of the  website Single mobile device slid alongside

Content cross-linking

To make for a more focused user experience content such as case studies, technologies, and news are all cross-linked with related machines. This helps direct the user back towards the key content with the aim of generating more leads.

Amimated machines with dynamic content

Specific technologies are dynamically pulled through and plotted onto the machine. Users can then trigger an overview pop-up and explore the specific technology should they choose.

Laptop in background Mobile phone in foreground with  website on-screen
Desktop view showing the features of the  website Zoomed display of the features

Interactive network map

For global enquiries a styled Google Map with contact pop-ups for each office was required.

Gated datasheet downloads

For marketing purposes functionality for contact details to be collected before users were emailed download links was developed.

Mobile device at an angle displaying one of the internal pages of the website

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