Sector Design & Manufacture Location Portsmouth, Hampshire Duration 6 months Completed 1st Sep 2017
Edale Limited had a requirement to replace their existing website with one that was easier to manage, more focused on driving sales, scalable and from a brand perspective would better communicate with their target market.
Edale are a leading supplier in their field and require a web presence to match. It was important the website was on-brand and the user experience was thoroughly considered.
A visually stunning, fully responsive scalable website was delivered to Edale. The user experience drove key design decisions, allowing the user to explore supporting content such as case studies and news whilst never being far from core content and primary calls to action.
The ability for news business leads who were not familiar with Edale's range to filter down machines by application, print-run and speed was key in delivery a focused user journey that would generate more leads.
In the short time since launch Edale's new website has already proved a real asset for this innovative global company.
All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.
Custom image & video banner
A bespoke banner was created for Edale to allow both video and image content. Cue points detect the end of the video and in turn trigger the next slide. Various video formats and sizes were output to ensure fast loading and consistency across all devices.
Precise machine filtering
Filtering was set up site-wide to allow the user to find compatible machines based on filters such as application, print-run and speed.
To make for a more focused user experience content such as case studies, technologies, and news are all cross-linked with related machines. This helps direct the user back towards the key content with the aim of generating more leads.
Amimated machines with dynamic content
Specific technologies are dynamically pulled through and plotted onto the machine. Users can then trigger an overview pop-up and explore the specific technology should they choose.
Interactive network map
For global enquiries a styled Google Map with contact pop-ups for each office was required.
Gated datasheet downloads
For marketing purposes functionality for contact details to be collected before users were emailed download links was developed.
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