Dover Garage Casestudy
Sector Automotive Location Aldershot, Hampshire Duration 12 weeks Completed 15th Jul 2015
Dover Garage are a long running client who had outgrown the previous website which had served them well for almost four years. With the previous website having helped the business grow, they were now looking to take the website to the next level. They needed a used car search facility and new car finance solution that matched the specific needs of the business.
Our first priority was to develop a solution for a used car search facility that looked clean, smart and simple to use - for both Dover Garage and the end user as this, according to Google Analytics, was their top focus page on the existing website. The second task was to tackle the complex finance options offered with each new model which came in the shape of a CSV import mapped to the corresponding sections of the website.
In addition to an SEO-friendly, scalable site structure and semantic, fast-loading content, keyword research and competitor analysis was undertaken to compile target keywords that were added to the site. In addition a range of Google services were integrated.
Continued support is offered, where we work with our client offering suggestions and advice on how to further enhance their web presence. New features and functionality continue to be implemented as the site is developed.
Development of the native WordPress search was undertaken to allow much finer search and filtering. More accurate search results are now returned based on tags, keywords, page content and attributes.
Fully updatable car pages that feature a wide array of content including image galleries, video, specs for sub-models, offers, rates and related used cars.
All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.
Fully responsive and compatible with all modern devices, whether hand-held, desktop or anything in between. All images are high-res, optimised and fast-loading to ensure an undisrupted user experience.