Dover Garage Casestudy

Dover Garage

Responsive Website Design for Smartphones and Build

Project Overview

Sector Automotive Location Aldershot, Hampshire Duration 12 weeks Completed 15th Jul 2015

The Brief

Dover Garage are a long running client who had outgrown the previous website which had served them well for almost four years. With the previous website having helped the business grow, they were now looking to take the website to the next level. They needed a used car search facility and new car finance solution that matched the specific needs of the business.

The Outcome

Our first priority was to develop a solution for a used car search facility that looked clean, smart and simple to use - for both Dover Garage and the end user as this, according to Google Analytics, was their top focus page on the existing website. The second task was to tackle the complex finance options offered with each new model which came in the shape of a CSV import mapped to the corresponding sections of the website.


In addition to an SEO-friendly, scalable site structure and semantic, fast-loading content, keyword research and competitor analysis was undertaken to compile target keywords that were added to the site. In addition a range of Google services were integrated.

Mobile device tilted displaying the  website homepage
Desktop view of the  WordPress website

Ongoing Development

Continued support is offered, where we work with our client offering suggestions and advice on how to further enhance their web presence. New features and functionality continue to be implemented as the site is developed.

Desktop view showing the features of the  website Zoomed display of the features

Advanced Search

Development of the native WordPress search was undertaken to allow much finer search and filtering. More accurate search results are now returned based on tags, keywords, page content and attributes.

Feature-rich Content

Fully updatable car pages that feature a wide array of content including image galleries, video, specs for sub-models, offers, rates and related used cars.

Ipad featuring the  website partially in view

Speed Optimisation

All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.

Mobile device at an angle displaying one of the internal pages of the website
Tablet showing the  responsive, WordPress site Mobile device slid in front of tablet


Fully responsive and compatible with all modern devices, whether hand-held, desktop or anything in between. All images are high-res, optimised and fast-loading to ensure an undisrupted user experience.

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