Central Lofts Casestudy
- Sector Construction
- Location London
- Duration 4 months
- Completed Jul 2019
Having established a foothold on the competitive London loft conversion sector Central Lofts approached us for a re-brand to elevate the company to the next level.
The updated branding would need to represent experience, quality workmanship and expert knowledge within the industry. In addition, new ancillary services were to be introduced as part of our client's broader plan to begin offering a more complete home renovation service.
The brand would need to be extended throughout all printed literature, and a new website was required to promote services, showcase completed projects and help establish brand positioning.
Through discovery workshops, consultation and competitor research Central Loft's brand strategy was developed, ensuring a clear vision was in place from the outset.
With the brand identity phase underway colour schemes, typeface selection, imagery and logo concepts were explored, refined and finalised.
With a strong brand identity in place the new branding was then applied to a range of printed literature including brochures, van graphics, stationery and exhibition graphics. A new website was also designed to further extend the updated brand.