Bill Rawles Classic Cars Casestudy

Bill Rawles Classic Cars website shown on a desktop Bill Rawles Classic Cars website shown on a tablet Bill Rawles Classic Cars website shown on a smartphone Bill Rawles Classic Cars logo design Bill Rawles Classic Cars website shown on a desktop screen

Bill Rawles Classic Cars

Adaptive Website Design for Smartphones, WordPress Integration and SEO

Project Overview

Sector Automotive Location Alton, Hampshire Duration 12 weeks Completed 30th Sep 2013 Website Visit Website

The Brief

A full redesign of the existing website and a full content overhaul were the main requirements for this project. The previous website just wasn’t effective enough in achieving a good position on the major search engines, and with our client’s main competitor gaining ground it was very important the new site delivered on all fronts.

The Outcome

From ground up the new Bill Rawles Classic Cars website was meticulously planned and developed. A road map was put in place to ensure long term results on the SEO front, which to date is proving highly fruitful. On the design front a lot of care was taken to ensure the core target market would be engaged by the site’s visual appeal, helped by the scaling down of content for mobile devices. Content-wise social evolvement has played a big part in building a strong community of enthusiasts. The site also benefits from a customised WordPress core that makes content updates a breeze for our client.

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