Ashby Casestudy


Large responsive WordPress Website for leading UK sign manufacturer

Project Overview

Sector Design & Manufacture Location Basingstoke Duration 9 months Completed 15th Jun 2017

The Brief

We were approached by Ashby to overhaul their old Joomla website, which had become rather clunky and largely innefective in generating new leads. The aim of the new website was to showcase the bespoke sign range that Ashby design and manufacture in-house and to reduce phone enquiries by creating a bigger online resource for their trade customers.

The new site needed to be fast-loading, responsive, easy-to-use and ready for the future integration of online ordering.

The Outcome

As the project progressed we were able to cope with the scaling of the requirement, deliver a number of additional features and build entire new sections that contributed to significant site growth in a structured manner.

The result is a fast, responsive, content-rich website that through advanced search and a number of enhanced navigational features allows the user to efficiently locate detailed information on any system whilst presenting a whole host of ancillary content.


Fully responsive and compatible with all modern devices, whether hand-held, desktop or anything in between. All images are high-res, optimised and fast-loading to ensure an undisrupted user experience.

Laptop in background Mobile phone in foreground with  website on-screen
Two mobile devices showing different pages of the  website Single mobile device slid alongside

Speed Optimisation

All images were heavily compressed with a focus on retaining quality. All external scripts were minified and merged, and caching was set up, again helping trim precious seconds off page load time.

Content Throttling

Due to the large amount of content that appears on each System page is was necessary to throttle the downloading of content and only serve up images, text and downloads when in view. The result is a far faster-loading page that doesn't disrupt the flow of content.

Ipad featuring the  website partially in view
Desktop view showing the features of the  website Zoomed display of the features

Advanced Sign Search

Due to the large amount of sign combinations within each system it was imperative intuitive and efficient search functionality was set up. Signs that match the search criteria are then served to the user and the results of the search follow the user from page to page to prevent them having to re-run that search.

Extensive Customer Service Section

Although not part of the initial requirement we designed and built an entire customer service section that provides Ashby customers with a whole host of useful information. Content within this new section includes forms which allow customers to request samples or download brochures, extensive FAQs and PDF system datasheets.

Mobile device at an angle displaying one of the internal pages of the website
Desktop view of the  WordPress website

Filterable Gallery With Dynamic System Integration

An advanced gallery was developed that not only showcased Ashby's signs in situ but also pulled through associated System information when in light-box mode. This advanced feature dynamically pulls in data on request optimising the initial page load speed. The idea behind this feature was to encourage System exploration direct from the image gallery.

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