Is interest in apps waning?
According to a report by Deloitte, a third of smartphone owners do not download new apps in a typical month and almost nine out of ten claim to never spend money on apps. This does appear strange – after all, why have a smartphone if you neither want nor need new apps on a regular basis? There may be several reasons for the seeming decline in interest; it’s important not to forget that a lot of modern and trendy phones are smartphones, meaning many will choose them for day to day use over ‘old fashioned’ models or for camera and other features rather than for use with apps. But are there any other messages to take from the findings?
Some analysts believe the phenomenon is occurring because many smartphone users already own the basic apps that they need and may not feel inclined to keep looking if the apps they have are good quality and meet their requirements. Many believe that this is a predictable occurrence as the app markets ‘matures’, and others think it could be due to the sheer number of apps now available. The novelty appeal of apps has worn thin, making true innovation the only way for an apps to stand out. One thing we can all agree on is that there are a lot of apps. Millions in fact. With all the copycat options and substandard offerings, is it any surprise that people are fed up of browsing for what they want?
In order for apps to be successful today, they need to be well made, user friendly and based upon the best ideas. They also need to be well advertised if possible – in a market of millions, standing out within the app store without prior awareness is almost impossible. The quest to be in the top couple of hundred apps is key to the success of developers large and small, as it is key to success.
In order to improve the state of the app market, it has been suggested that a newer layout for app stores be created, making searches more akin to those on web search engines. Emerging technologies such as augmented reality are likely to help some apps gain traction, but innovation is not always as speedy as the technological boom would have us believe. Here at Cobweb, we ensure our apps are of the highest possible standard for clients and that they make use of the latest tools available to developers. Whatever the future of apps, we will be keeping abreast with the latest trends in order to deliver the creativity and functionality that consumers want.