When you create or update your website, you obviously want it to be successful. You may have heard that getting your website to the top of Google is key to success – but how do you achieve this?
You may be forgiven for thinking that a shiny new website will automatically rocket to the top of Google. Sadly, this is not always the case – there are many contributing factors to how your site ranks, and it can be a complex process to understand and optimise. In this blog post, we’ll outline some of the basics you need to know in order to help your website rank as high as possible. In this blog post, we’ll outline some tips to help you build your website content effectively. By using these and keeping on top of changes in Google’s algorithm, you can give your site the best chance to reach the top spot.
Plan your keywords
One of the most important things you can do to ensure your website ranks well on Google is to choose the right keywords when planning your website. Keywords are the terms that people use when they search for information online. If you want your website to appear in the top results for a particular keyword, then you need to make sure that keyword is included in your website content and planned from the very start of the build. You can also include keywords in your website’s title and description tags.
However, make sure that you’re not using too many keywords on your site. If you stuff your content full of keywords, then it will be difficult for people to read. Google will also penalise you for this, which will hurt your page ranking. So use keywords wisely!
Write interesting and useful content
Make sure that your website contains content which is relevant to what you do and what your audience will be searching for, and which is interesting and informative. Content is what really draws people to a website and if you can create relevant, informative content that answers their questions, then your potential customers will have a better journey on your website. As well as pleasing them, this in turn tells Google that you are creating the right content for the search terms and improves your rankings over time.
Use user experience research to design your website
Good user experience (UX) website design is essential for two main reasons. First, it helps to ensure that visitors have a positive experience on your site and are more likely to come back in the future. Second, it can have a significant impact on your SEO efforts. Google and other search engines take user experience into account when determining rankings, and assess how long your visitors are spending on your site. A well-designed website which is attracting visitors for a period of time will be more likely to appear higher up in the search results.
In order to achieve both of these goals, UX website design should focus on creating a user-friendly interface and easy navigation. Your website designer should pay attention to the overall look and feel of the site in order to create a visually appealing experience that will make users want to stay on your page.
In addition, UX website design can help to improve the click-through rate (CTR) from search results to your site. A higher CTR means that more users are finding your site useful and relevant, which again helps to improve your ranking.
Finally, UX website design can help to make your site more mobile-friendly. With more and more people using mobile devices to access the internet, it’s essential to have a site that works well on these devices. By ensuring that your site is responsive and easy to use on mobile devices, UX website design can help you attract more mobile users – and again, this can lead to a better ranking in search results.
Another common mistake is not giving your website enough time to rank. It can take weeks or even months for a new website to start appearing in search results. So don’t give up if you don’t see results immediately! Be patient and keep working on improving your site. Think like your potential customer and eventually, your hard work will pay off and your site will move higher up the search engine rankings.
We hope this blog post has given you some helpful tips on how to improve your website’s page ranking. Remember to choose your keywords carefully, create high-quality content, and avoid keyword stuffing. And create a website which is relevant to your business and answers the questions that your customers have.
If you would like to find out more about our website design process, please get in touch or book a call.