During the Coronavirus pandemic, e-commerce order volume has increased by 50% in comparison to 2019. With these large increases, it could be a good opportunity for regular websites and shops to change their online offering into an e-commerce online shop.
As we look to evolve following COVID, adapting businesses towards new sales channels and approaching an audience form an online perspective will be the way forward.
An e-commerce website is designed to assist in business or commercial transactions, and it handles the transfer of information. Ecommerce websites give businesses the opportunity to allow their target audience to buy directly through their website.
What is the difference between a normal website and an ecommerce website?
There is no such thing as a ‘normal website’ as most of them have their own unique purpose but some other websites that are different to e-commerce sites include, free personal websites, social networking websites, websites that share images, websites that share videos, information websites and much more.
E-commerce websites offer different products which include digital products (software, videos, music, images, eBooks, and infographics), physical products (clothing, appliances, technology, books, furniture and groceries) and services (insurance, tickets and phone contracts)
Using Shopify and WooCommerce to turn your website into an online shop?
With online shopping being the ‘new normal’ it is useful to have a tool that allows businesses to form ecommerce websites. Both Shopify and WooCommerce are both popular e-commerce platforms, but which one is better?
Overall neither is better because they both offer different styles that suit a business’s particular circumstances. WooCommerce is good for businesses that already have a website because it is a plugin that works with WordPress and can tun a website into an online store. On the other hand, Shopify offers a ‘package’ where a business can develop and publish their own online store completely through Shopify with the use of its applications and features.
Designs and themes are available for both Shopify and WooCommerce and this easy and limitless customisation gives business’s e-commerce websites a personalised feel to attract customers and make customers trusting.
Opportunities for e-commerce during and after coronavirus panic
It will be a long time before things go back to ‘normal’ but normal still may be the same as before and customers buying attitudes are likely to change.
- Over the period of the pandemic it is likely that people are going to want to stay indoors to prevent catching the virus. This is an opportunity for online retailers and businesses to step up and make sure their home delivery services meet the standards of the customers and answer to their orders and requests.
- Customers who ordered during the winter holiday season are most likely to repeat purchase the same items after the holiday. This gives us an insight that after the Coronavirus pandemic, the customers may repeat purchase again using the same processes.
- If advertisements are altered towards the current situation and the situation after the pandemic based on the social environment, the outcome of advertisements may be more successful.