Our Approach to Web Design

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Our Approach

5 Meticulously Executed Phases

How we work

From initial concept to delivery and beyond, we are with you every step of the way.

Research and Planning

The key to creating an effective website is to research, plan, plan and research.

It all starts with a brief; no one knows your business like you do. We take the time to thoroughly understand your business, your goals, your customers, their expectations and behaviour, and how your website factors into all of it. Our strategy is driven by your objectives but focuses on the most important people of all - your customers. We also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This important stage gives us the foundation for moving forward with just the right recommendations for the design and development of your new website.


Wireframes present a visual, hierarchical representation of how the proposed page layouts and content of your website will look, without the polish of the finished visuals.

We find wireframing to be a key phase of any project as it allows us to thoroughly explore the multitude of ways content and visual elements are presented. This process ensures the user journey is properly considered which in turn ensures the user objectives of the website are met.

Design and UX (user experience)

With functionality fully documented within a thoughfully prepared spec. and the wireframes finalised, we layer in the branding elements, colour palettes, and typography that give each site its unique look and feel.

The UX isn't just about the design, its the accumulation of a number of considered choices resulting in a seamless and positive experience for the user.

We have a tried and tested collaborative process utilising the team's experience, knowledge and creativity which ensures we design a site that delivers against your user's objectives. We start with the homepage design which gives us a foundation to work from by locking down the core visual elements of the website. Following client approval of this homepage visual we then continue to work alongside the client to produce visuals for the remaining layouts. We do not begin integrating any visual elements until all layouts are approved.

Responsive Development

Clean, lightweight and sematic code is written turing the signed off flat visuals into a fully working website.

Additional layers of CSS code are then applied to ensure the website is mobile-friendly. Depending on requirements this will be in the form of either an adaptive or fluid responsive website which allows your website to resize, hide, shrink, enlarge, or move content to provide the optimal viewing experience for the user.

Alongside the front-end coding, server-side development will also be undertaken to integrate the CMS or ecommerce platform. Any bespoke functionality, content migration or advanced configurations outlined within the spec. will also be finalised at this point.


Following the build process the website will then go through rigorous browser testing to ensure it consistently displays across all modern browsers and devices.

Any scheduled user testing and redirecting of urls will also take place before the site is officially launched.

Support and Aftercare

We can assist in the ongoing development of your website and also work alongside our preferred SEO partner to ensure your website fits organically within a wider online strategy.

Monthly Google Analytics reports can also be set up to to help fine tune conversion rates and monitor traffic.

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A Human Approach

After careful consideration of numerous companies I decided to proceed with CobwebMedia. The main reason was their human approach to my project. I felt incredibly confident in their experise and their approach outcome.

Matt Wannacott Vectair Systems